Earning meant meeting fans inside behavior they already had. Every form of attention got a verb: learn, watch, listen, buy, follow. Reading about a creator's charity work, watching their new video, streaming their track, buying the Sound.xyz release, following on social — all of it earned tokens.

Using them was the harder half, because a balance of 40 $ISH means nothing until it does something. So the uses were immediate and obvious: unlock exclusive content from the creator, discount codes on exclusive merch, early access to purchasing tickets, or exchanging them for $00. We held custody until a fan connected a wallet, then transferred everything to them, which kept crypto optional until the fan decided it wasn't.

Growth ran on the same principle. The creators were the distribution.

Every creator had a reason to promote their own token, because the token was theirs. A new single, an NFT drop, a tour announcement — each one was a moment to tell their audience about their economy, and every time they did, they grew P00LS. Ronaldinho's 81 million followers cost us nothing. He had every reason to post.

The same logic ran one layer out: YSL Beauty promoted KITTENS and Agathe Mougin because both were YSL ambassadors, putting P00LS in front of a global beauty audience through a channel we never had to buy.