The people who build culture are always ahead of the companies serving them. Twenty years ago, the ones who'd become influencers were already online with nowhere to belong. That gap has repeated itself every few years since — a new kind of creator, making culture before the industry has a name for them, needing something that doesn't exist yet.

I created Weardrobe as their first home, three years before anyone said "influencer." I built Fohr as the infrastructure brands still use to reach them today. I co-founded P00LS to turn a creator's audience into equity they owned. That approach — building for what comes next — is what I brought to Skims as it turned shapewear into a five-billion-dollar brand, and to X-energy as it took nuclear power public in the largest nuclear IPO on record.

The work has always been hands-on — design, code, shipped. I lead through the work, as both manager and contributor, building small, high-powered teams, augmented with our own agents and AI tooling. Every altitude, from the smallest interaction to the brand a company takes public.

I build for where culture's going, for what comes next.